Archive - Reverse-Engineering Growth by Dennis Chernobai

Web2Web funnels for Meta: details that are often overlooked

Lessons from building funnel infrastructure at Speechify and growing Emery.

Aug 21 • Chernobai | Growth Engineering

How I get users from Meta Ads with ugly statics

Bonus: 3 top-performing creatives so far

Aug 13 • Chernobai | Growth Engineering

Reverse engineering Meta's ad engine

The internet is full of advice on how to run Meta ads.

Aug 7 • Chernobai | Growth Engineering

July 2026

How I warm up Google Ads without wasting money

Search ads, such as Google and Bing, stand apart from other ad platforms.

Jul 22 • Chernobai | Growth Engineering

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